When Farfetch reached out to me and asked me if I wanted to be apart of an experience to customize a pair of designer sneakers with The Shoe Surgeon thrilled was an understatement. For the workshop a group of 30 influencers (including myself) made it out to London and chose a pair of sneakers to customize for the keeping. If you aren’t familiar with the Shoe Surgeon he’s pretty much crowded the sneaker customization guru and he’s from my stomping grounds of Downtown LA which makes him that much cooler.
I started with a pair of Alexander McQueen oversized kicks – a favorite of mine I’ve been lusting for just about forever. It was a bit intimidating I must admit to customize a masterpiece but luckily with The Shoe Surgeon and his team we had access to the best resource possible and oh do you know I needed all the help. I decided to keep it clean and simple and add a subtle stud in the back of the sneaker and throw on a pair of red laces cause we all know red is it right now.
After creating the perfect sneakers we were treated to drinks and food trucks and if you know me you know I love me a good food truck especially when vegan options are of the plenty. This event was truly and experience and I wanted to give all the thanks to Farfetch and their team for truly making it one for the books.
Videography and Creative Direction by Eric Jess